Why Buyagift Chose Variti
Diana Kamkina • September 18, 2020
In December 2019 Variti announced being chosen by Buyagift (part of Smartbox Group) to protect their resources from bot attacks. We are now able to share Smartbox’s commentary on how they tested different solutions and ultimately chose Variti.
Comments are given by Panagiotis Tsapralis, Head of Networks for Smartbox:
Buyagift is a top-notch provider of gifts across UK and mainland Europe offering a vast range of more than 9000 amazing experiences for all personality types and budgets both online and in high street. Although we were able to protect our operations against a few DDoS / bot attacks by applying several precautions (rate-limitation policies, black-lists, etc.), we felt that these conventional defences were inefficient and inadequate because it took us a long time to implement and fine-tune them and there was always a risk of intercepting legitimate incoming traffic and losing business and revenue. We knew that we had to introduce a professional-grade solution and eventually selected Variti.

We evaluated Variti along with a few other offerings like Imperva, NGINX and CloudFlare. During testing period, we were impressed by how willing their people were to help us onboard their platform and how easily we were able to test it in “real-world” conditions — yet safely. We soon realised that Variti’s protection is accurate and reliable. In our case, it presented an advantage over competitive options offering a simplicity in configuration and management while it allowed us to fine-tune its filtering with a straight-forward approach within a few iterations (as opposed to other rules-based platforms that require a significant amount of time and effort to fine-tune their complex configurations).

We started running our production workloads under Variti protection during our peak trading period and were compensated with a full 3 months of quiet and safe operation. In the course of this, we identified a few occasions where malicious attacks occurred but did not actually have any impact on our sites because they were correctly intercepted by Variti.
We also had a few opportunities to know how competent their technical support people are. It never took them more than a few minutes to reply and help us fix problems or improve our protection. They listen carefully to their customers’ requirements and are quick to improve their platform or offer customised solutions.

Although cost was not a prime factor in our selection process, we were pleased by their pricing, too. We feel confident that we have made a good investment of our budget in a modern & efficient long-term solution.
Panagiotis Tsapralis, Head of Networks of Buyagift
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